More recently, I have watched Heston Blumenthal attempt to 'recreate the wonder and excitement of childhood food' by building the world's largest Flake '99 (supposedly, this would help 'kickstart a revival' in the great British tradition of ice-cream vans), and a gigantic packet of Hula Hoops. Seriously?!
These chefs have got too big for their boots. We don't need any more puffed-up, self-appointed social workers, dieticians, psychologists or sociologists strutting around, taking it upon themselves to right what they perceive to be social wrongs. Can't they just go back to cooking food?!