Celebrity chefs should stick to cooking celebrities

It started with Jamie Oliver.  Thanks to his inexorable zeal, my students (some of whom currently attend the same high school where I was a student ten years ago or more) can scarcely believe it when I tell them that, back when I was at school, you could have chips (and nothing else) for lunch every day; that cakes, biscuits and sugar-coated doughnuts were only 20p each; and that the vending machines sold an endless supply of carbonated saccharine elixirs like Coca-Cola, Fanta, Sprite and Lilt.

More recently, I have watched Heston Blumenthal attempt to 'recreate the wonder and excitement of childhood food' by building the world's largest Flake '99 (supposedly, this would help 'kickstart a revival' in the great British tradition of ice-cream vans), and a gigantic packet of Hula Hoops.  Seriously?!

These chefs have got too big for their boots.  We don't need any more puffed-up, self-appointed social workers, dieticians, psychologists or sociologists strutting around, taking it upon themselves to right what they perceive to be social wrongs.  Can't they just go back to cooking food?!