If you do it right, Twitter is the perfect customer support tool for your business. It's instant, it's convenient, it's free, it's twenty-four hours. If you own a business, train your staff to use social media well, and it will pay dividends - and the bigger your business, the more important it is to harness the power of Twitter to keep your customers happy!
Why do I bring this up? Well, we (as a society) are always very keen to complain about poor service - I think it's good to recognise when service is done well, too. With that in mind… I Tweeted about an issue I was having with Barclays' online banking, and I received a very prompt, helpful response from Barclays' official Twitter. Simple, painless - and fixed my problem straight away.
See? Customer service is easy!