I thought the point of advertising was to make your company stand out from the competition… This doesn't actually work, though, if all the major competitors in one field seem to be using the same advertising concept to sell themselves!
There are several major chains of opticians in the UK, and these days, all their adverts seem to go along the same lines…
They go something like this -
- People in a normal situation
- Comic confusion obviously caused by myopia occurs
- Embarrassment and awkwardness ensue
- Optician's logo and slogan appear on screen
If you can guess whether the advert is for SpecSavers, Boots Opticians, Vision Express, or whatever, before you get to Step Four, you win eleven points!
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