These are twelve of the television adverts you are guaranteed to see this Christmas; here I have distilled the essence of each one's message, so you don't have to.
Buy a console game which 'all the family' can play, so none of you actually have to look at each other over Christmas.
Fool everyone into thinking you can cook by spending a whole £5 on a mixed platter of bland, nondescript 'party food'.
Create a personalised calendar with pictures of your family on it, in case you're in danger of forgetting what they look like as well as when their birthdays are.
Can't think of anything to buy for someone? Get them a turgidly predictable stand-up comedy DVD.
Enjoy a plastic tray of chocolates in the shape of something which loosely relates to Christmas - the gratification is fleeting, but the shame stays with you.
Buy a tiny amount of a very expensive perfume, and instantly make yourself the most attractive person in the world with the most glamorous, exciting, edgy lifestyle imaginable.
You may have coped for the other eleven months of the year with a vastly inferior sofa - but everyone knows Christmas is the time when a sofa really comes into its own. Buy one now.
Convince yourself you 'couldn't possibly live without' some totally unnecessary piece of plastic tat.
This item of food is better than a similar, but much more expensive, item of food from a different company.
Become so hopelessly caught up in the misty-eyed nostalgia of ersatz 'home video' footage (made to look like it was shot in the '90s) of a stereotypical family smiling and laughing together as they create Christmas memories to cherish forever that you can't help yourself but buy something from our shop.
Instead of sending meaningless platitudes to people you only talk to once a year in a Christmas card, send meaningless platitudes to people you only talk to once a year in a personalised Christmas card. Nothing softens the blow of being only a casual 'Christmas Card List' acquaintance like the 0.3 seconds of extra thought it takes to 'personalise' a Christmas card on a website; if you personalise the card with a picture of yourself, maybe the recipient will even remember who you are!
Become easily the most hated person in your neighbourhood with an ostentatious display of decorative festive self-aggrandisation.
Enjoy the season of giving, everyone!