I'm going to start a new super-trendy internet craze called GeckNominate - you tag a friend on Facebook to 'nominate' them, and then they have spend the next three-and-a-half weeks living as a gecko, licking their eyes instead of blinking and shedding their skin.
Except, of course, they don't. They don't have to do anything.
And it's just the same with current viral internet drinking madness NekNominate. The NekNominate game has been in the news recently, and is under fire for being irresponsible and dangerous, and encouraging excessive drinking. The Mirror claims the game has caused the deaths of five people in the UK.
But despite the so-called 'rules' of NekNominate, it's still up to you what you put in your body. You've been tagged in a Facebook post - it's not a legally-binding agreement! If you don't want to do it, just don't do it.
And if you do want to do it, fine - that's up to you. But if you end up in the hospital because you drank a pint of Stella Artois with Royal Icing, two squeezes of Fairy Platinum washing up liquid, grapefruit juice and and a shot of Cointreau - can you really say that's anyone's fault but your own?