Any time a
Business or a
Community tries to
Do something which is presented as an 'A-Z', it fails
Every time. This
Form of presenting anything
Gets
Harder and harder as you go on.
It may start out as a cool idea, but
Just think, if you
Keep going you'll end up
Looking for
More and more
Niche,
Obscure
Phrases or words beginning with
Q
Relating to your
Story or advertising campaign, which ends up looking
Trite and contrived.
eventUally, you
giVe up altogether, because there are no
Words that begin with
X which tie in with
Your brand.
Zebra.
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