Sunday, 26 April 2015

An A-Z of A-Zs

Any time a
Business or a
Community tries to
Do something which is presented as an 'A-Z', it fails
Every time.  This
Form of presenting anything
Harder and harder as you go on.
It may start out as a cool idea, but
Just think, if you
Keep going you'll end up
Looking for
More and more
Phrases or words beginning with
Relating to your
Story or advertising campaign, which ends up looking
Trite and contrived.
eventUally, you
giVe up altogether, because there are no
Words that begin with
X which tie in with
Your brand.

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